Life In My Shoes
Responsive Web Design and Branding (2011)

Challenging the stigma and hate around HIV 

Role: Lead Designer


Life In My Shoes is a multi-channel campaign that challenges the fear and stigma surrounding HIV in the UK. At its heart, the campaign seeks to promote empathy through creative media, which builds understanding of what life is like in a HIV sufferer's shoes.  I was responsible for the branding, visual language and web design. The website features Parallax scrolling and is mobile and tablet optimised.  


Life in my shoes screenshot 01