Life In My Shoes
Responsive Web Design and Branding (2011)
Role: Lead Designer
Life In My Shoes is a multi-channel campaign that challenges the fear and stigma surrounding HIV in the UK. At its heart, the campaign seeks to promote empathy through creative media, which builds understanding of what life is like in a HIV sufferer's shoes. I was responsible for the branding, visual language and web design. The website features Parallax scrolling and is mobile and tablet optimised.