ROLE(S): CONCEPT, BRANDING, ART DIRECTION & DESIGN
RPM was a concept I created for Music Hack Day London 2013.
It learns the personal connections we all make between our music and our life.
Image references can all be found here:
Bringing back the physicality of music listening:
Place any object in the RPM player and the camera will capture it for you.
Assign an album or playlist to the object using the RPM web app.
Anytime you place this object into the RPM player, your chosen music will automatically play.
As part of the prototype, I asked friends and colleagues to re-imagine their favourite album or to make a playlist. 12" chalkboard slates were made for them to create their artwork on and these were then tagged using the RPM Player.
Although RPM was originally conceived for a 24 hour Hack Day, I wanted to create something that could eventually develop into something more. A brand, User Interface and informative print material was created in the run-up to the Hack Day.
The logo took inspiration from the very same things that inspired the concept itself; Found diagrams of how vinyl records actually work, as well as typography found on early prints of Decca 12” records.