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Intro


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Intro


 

People Pulse
Digital Intelligence Platform (2013)
 

Helping brands to view their audience as real individuals

 

ROLE(S): Design Lead


I worked as Design Director on the development of a new Audience tracking platform created for DigitasLBi. I worked on this alongside LookOut, another social listening tool which was part of the same digital suite.

 
PeoplePulse Onboarding
 

Building an audience of real people

Our goal was simple; to avoid a wave of drop downs and lists, which are prevalent in other tracking tools. The setup process is completely based around 'painting a picture of your audience'.

 
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Building a profile


Building a profile


 

Creating a dissection with real social data

An intuitive search tool  allows users to choose the brands their audience are interested in.

 
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Audience relationships


Audience relationships


Getting to know your audience

By gradually painting a picture of the audience users can view a breakdown of them in a number of ways.

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A vector based data visualisation for users to view crossovers and interests of their selected audience. A radial approach, which allows users to see multiple views of the same data. It also allowed a large number of results to be displayed on a micro and macro level.

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Early ideas


Early ideas


 

Experimenting with data visualisation

The concept phase of the project allowed us time to explore many ways of visualising the data we were working with. A lot of sketching and quick prototyping gave us the chance to view the connections of various audiences in traditional and more unorthodox visualisations. 

The tool went live in Spring 2014 and is currently exclusively available to DigitasLBi clients.

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Thank you