Responsive Web Design (2012)
Role: Lead Designer
As Lead Designer on the Tesco Direct responsive re-design I was responsible for creating a new visual language that worked with a Mobile First principle. The project was run with an Agile approach, which enabled quick prototyping and an iterative and efficient design process. A full working prototype that used real data was created within 3 months. This was delivered along with a full component library, allowing the Tesco Direct in-house team to continue developing the site.