a smooth process
Creating detailed and easy to follow design guidelines was the aim I set out for the team. It was important to enable the Front-end Developers to create a working prototype in a very short amount of time, making life easier for them in as many ways as possible was key to a quick turn-around.
The site is now live at www.tesco.com/direct
Since being implemented by the Tesco in-house team the site has evolved quite rapidly and has proven that the initial responsive framework created by the team at DigitasLBi was a flexible and well considered piece of Responsive Design.