WEBSITE AND APP (2016)
ROLE: DESIGN DIRECTOR
Since mid-2015, I have been working as Design Director of the Boiler Room Product team. Here is a brief overview of the work I have helped produce since then. My work for Boiler Room ranges wide from Product strategy, research, user testing, Design Direction for the entire Product as well as managing the rest of the Product Design team.
Boiler Room Channels
We have recently launched a series of Channels across our website and iOS app that each delve into the wide-ranging worlds of underground music that Boiler Room inhabit. The way in which we presented the carefully curated sessions was key in the development of Boiler Room Channels.
To increase the discoverability of new music and artists to our fans, a 'show and not tell' approach was taken to the presentation of the content. Users scroll through the best bits of each session, giving them a taste of everything on offer.