NATIONAL TRUST
RESPONSIVE WEB DESIGN (2015)

Introducing the Trust to a younger audience

ROLE: DESIGN DIRECTOR

 

National Trust were in need of a refresh across all of their digital platforms after their recent re-brand had been launched. Along with Creative Director Helen Fuchs, I lead the design team across the entire National Trust account at DigitasLBi.

www.nationaltrust.org.uk

 

Winning the pitch

Below are some early sketches I created during the pitch process that helped to explain our proposed approach to how landing pages for each key section of the site would work.