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Intro


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Intro


NATIONAL TRUST
RESPONSIVE WEB DESIGN (2015)

Introducing the Trust to a younger audience

ROLE: DESIGN DIRECTOR

 

National Trust were in need of a refresh across all of their digital platforms after their recent re-brand had been launched. Along with Creative Director Helen Fuchs, I lead the design team across the entire National Trust account at DigitasLBi.

www.nationaltrust.org.uk

 

Winning the pitch

Below are some early sketches I created during the pitch process that helped to explain our proposed approach to how landing pages for each key section of the site would work.

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Page designs


Page designs


A re-brand in full use

Working closely with UX Director Greig Robinson and UX Lead John Roche, we tackled the design in 2 week sprints, travelling to National Trust HQ in Swindon to share our work with the internal team and board. What we presented was the first actual implementation of the new National trust re-brand and helped to mould a new look across a wider scope of both digital and print design.

 

The site is live at: www.nationaltrust.org.uk

Credits:

Creative Director - Helen Fuchs
UX Director - Greig Robinson
UX Lead - John Roche
Designers - Tommy Toner & Alan Chu