I'm a Designer born and based in London, currently working for Boiler Room as Design Director. Below is a breakdown of my 8 or so years in the industry. My first 2 years of education in design were totally void of technology, spending most of my time being forced to draw letterform after letterform with Indian Ink studying Typography. I then went on to do a 4 week placement working in a Letterpress studio in Gregynog, North wales... but I promise you I am now fairly proficient in all of the digi-bits that go into making things for screens.







I originally joined the online music broadcaster to develop a new website, but have since helped to build an entire Product team working across multiple platforms and projects. Leading the overall strategy of the digital presence of an online broadcaster, my role has spread to overlook the strategy, user research, testing, UX and design.

As well as managing the expansion of our own web presence and ecosystem of applications, I lead the design of the majority of our commercial partnerships for clients such as Ray-Ban, Ballantine's Whiskey, The Barbican, The Guardian, The British Council, Adidas and more.


DEC 2014 — JUL 2015

As Design Director I  led the National Trust account at DLBi, managing the design team on apps for iOS, Android and Windows as well as the responsive website re-design.  A keen advocate for communication between all departments, I encouraged effective new ways of working and introducing new tools to improve the design process throughout the agency.

Through setting up the weekly Creative Meat at DLBi, I helped breathe new life into the Creative department with briefs and activities such as 'The Anti-Consumerism Secret Santa' and 'The DLBi Street Art Competition'. 



DEC 2011 — DEC 2014

I spent 3 years as Senior Designer at DigitasLBi, developing my craft in Mobile and Responsive design. I had the opportunity to work with some super talented Developers and UX Designers on projects for Tesco, Lloyds and Halifax, Vodafone and BT. I also produced some side projects that pushed my conceptual thinking; including an A/V installation at the Barbican and work for the Tate Modern Hack Day and Music Hack Day.



FEB — JUN 2010

Going back to East London after graduating (with a First don't you know!), I tutored a collaborative book design module with fellow designer Stephen Barrett of Fraser Muggeridge with first year graphic design students.



OCT 2010 — NOV 2011
(1 YEAR)

Working as Lead Designer at an agency of six allowed me to push myself in terms of creatively directing junior designers and freelancers. Constant interaction with all clients also helped me develop an understanding of presenting ideas and designs effectively. While working as Lead Designer at Traffic Digital we were lucky enough to win 1 Bima Award and a Site of the Day on www.awwwards.com



SEP 2006 — SEP 2010

I started Bluw i as a print design intern straight after University and helped grow what was a 3 man shop into a small agency which later transformed into Kish & Chips. Working on projects such as stage backdrops for the British Comedy Awards to CD packaging for Classic FM gave me a solid background in print design before moving onto digital.