About

 

I have spent over 10 years working in design for a varied range of agencies and start ups, getting the chance to work with and learn from some of the best in the industry. I have led the design of large-scale platforms for clients such as The National Trust and Tesco as well as starting a Product team for Boiler Room from scratch.

The mix of approaches I have had to take working as Design Director at a global agency along with the more Product-focussed way of working in-house has given me the experience needed to create truly engaging products. 

 

 

Experience

 

 

DESIGN DIRECTOR, BOILER ROOM
JUL 2015 — PRESENT

 

I have spent just over 2 years helping to transform Boiler Room into a Product-focussed business, building up an entire Product team of Designers, Developers and Product Managers. My responsibilities have ranged from leading the wider strategy of the company alongside other senior stakeholders, to managing a team of UX Designers and setting the design principles and processes that we work to on a daily basis.  

I have been responsible for facilitating design and research processes that have allowed the team to create truly user-focussed products that benefit from Lean methodologies and clearly defined objectives. 

As well as managing Boiler Room's multi-platform experience, I have helped to develop experiences for our commercial partners such as Ray-Ban, Ballantine's Whiskey, The Barbican, The Guardian, The British Council, Adidas and more.

 

 

 

DESIGN DIRECTOR, DIGITASLBI
DEC 2014 — JUL 2015

 

As Design Director I  led the National Trust account at DLBi, managing the design team on apps for iOS, Android and Windows as well as the responsive website re-design.  A keen advocate for communication between all departments, I encouraged effective new ways of working and introducing new tools to improve the design process throughout the agency.

Through setting up the weekly Creative Meat at DLBi, I helped breathe new life into the Creative department with briefs and activities such as 'The Anti-Consumerism Secret Santa' and 'The DLBi Street Art Competition'. 

 

 

 

SENIOR DESIGNER, DIGITASLBI
DEC 2011 — DEC 2014
 

I spent 3 years as Senior Designer at DigitasLBi, developing my craft in Mobile and Responsive design. I had the opportunity to work with some super talented Developers and UX Designers on projects for Tesco, Lloyds and Halifax, Vodafone and BT. I also produced some side projects that pushed my conceptual thinking; including an A/V installation at the Barbican and work for the Tate Modern Hack Day and Music Hack Day.

 

 

 

TUTOR, UNIVERSITY OF EAST LONDON
FEB — JUN 2010
 

Going back to East London after graduating (with a First don't you know!), I tutored a collaborative book design module with fellow designer Stephen Barrett of Fraser Muggeridge with first year graphic design students.

 

 

 

DESIGNER, TRAFFIC DIGITAL
OCT 2010 — NOV 2011
 

Working as Lead Designer at an agency of six allowed me to push myself in terms of creatively directing junior designers and freelancers. Constant interaction with all clients also helped me develop an understanding of presenting ideas and designs effectively. While working as Lead Designer at Traffic Digital we were lucky enough to win 1 Bima Award and a Site of the Day on www.awwwards.com

 

 


LEAD DESIGNER, BLUW I
SEP 2006 — SEP 2010
 

I started Bluw i as a print design intern straight after University and helped grow what was a 3 man shop into a small agency which later transformed into Kish & Chips. Working on projects such as stage backdrops for the British Comedy Awards to CD packaging for Classic FM gave me a solid background in print design before moving onto digital.